Mazda
2011
Description
The new Mazda communication strategy aims to let consumers know more about the brand. The company for the first time speaks about its roots and its goals, and creates a unity of feeling through the range.
For this reason, the new pan-European campaign was focusing on reveiling the human aspect behind the company filosophy.
The idea was to create an appealing campaign able to drive traffic to the new website, where four long docu-films, based on interviews with Mazda engineers, explained the company vision and its roots, past and new challenges, the passion behind making cars.
For this reason, the new pan-European campaign was focusing on reveiling the human aspect behind the company filosophy.
The idea was to create an appealing campaign able to drive traffic to the new website, where four long docu-films, based on interviews with Mazda engineers, explained the company vision and its roots, past and new challenges, the passion behind making cars.
Fields
Advertising, Automotive Design, Documentary
- Mazda - TVC
The new Mazda communication strategy aims to let consumers know more about the brand.
The company for the first time speaks about its roots and its goals, and creates a unity of feeling through the range.
For this reason, the new pan-European campaign was focusing on reveiling the human aspect behind the company filosophy. The idea was to create an appealing campaign able to drive traffic to the new website,
where four long docu-films, based on interviews with Mazda engineers, explained the company vision and its roots, past and new challenges, the passion behind making cars. - TVC 30” - Mazda 2, Lightweight.
- TVC 30” - Mazda 5, Sliding doors (Soji door).
- Mazda - Web docu-films
- In these docu-films, the messages were linked to traditional Japanese heritage, like the Karakuri folding seats, edited in parallel with a footage of the ancient Karakuri dolls to explain the effortless mechanism of a complex gearing system that takes energy from gravity.
- The Soji door (Sliding doors)
- The Karakuri folding seats
- The Craftmakers
- The i-Stop
- The Challengers
- The Jinba ittai feeling
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