Ferrarelle 2009
2011
Description
In the 2009 Rome Marathon edition, Ferrarelle’s presence was marked by several posters placed along the competition’s path.
Fields
Advertising, Art Direction
- Ferrarelle at Rome marathon 2009
In the 2009 Rome Marathon edition, Ferrarelle’s presence was marked by several posters placed along the competition’s path. 
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The campaign translates the 307’s pay off, Esprit libre, in dynamic visulas led by the distinctive feature of each model. The cars passing through the conventional symbols of weather, trip and city are conveying the idea of free spirit.Advertising, Automotive Design, Creative Direction2011 -
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For this reason, the new pan-European campaign was focusing on reveiling the human aspect behind the company filosophy.
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Short TVC for the Ritz mini crackers in sports competition mini-break.
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The Ferrarelle typography is well known in Italy, ranked as one of the most
recognised logotypes. Being the official sponsor of the Rome marathon, the
creative idea was to show how strong is the link between the athlete and the
water he drinks. The runner shoes’ string was composed optically to reveal the
famous logo thanks to a visual trick.Advertising, Art Direction, Photo Manipulation2011 -
The headline says, Ferrarelle runs with you. The idea was to include a Ferrarelle branded wristband, fit on the bottle as to replace the label, in the runners’ bags.Advertising, Art Direction2011 -
The Red-white-green communication code was carried over in following 2 years for the entire Ferrarelle advertising and sponsorship communication.Advertising, Art Direction, Illustration2011 -
Handmade cigars from the Dominican Republic.Advertising, Art Direction, Branding2011 -
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