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The campaign promotes 2 price plans, one charging you half of the price on calls and SMS, the other giving you price cuts on long calls. The commercials express these messages through a straightforward visual approach in the frame composition.Advertising, Art Direction2011 -
The 2010 pan-European campaign for Citroen C4 Picasso emphasizes the joy of seeing more of your journey, thanks to the extra wide windshield. The commercial plays the tone of classic LCD television ads, where colours, definition and screen width are all aiming to give you a stunning visual experience. So does the C4 Visiospace’s windshield.Advertising, Art Direction, Automotive2011 -
The new Mazda communication strategy aims to let consumers know more about the brand. The company for the first time speaks about its roots and its goals, and creates a unity of feeling through the range.
For this reason, the new pan-European campaign was focusing on reveiling the human aspect behind the company filosophy.
The idea was to create an appealing campaign able to drive traffic to the new website, where four long docu-films, based on interviews with Mazda engineers, explained the company vision and its roots, past and new challenges, the passion behind making cars.Advertising, Automotive, Documentary2011 -
The European relaunch cross car line photo shooting assetAdvertising, Automotive, Photography2011 -
The campaign translates the 307’s pay off, Esprit libre, in dynamic visulas led by the distinctive feature of each model. The cars passing through the conventional symbols of weather, trip and city are conveying the idea of free spirit.Advertising, Automotive, Creative Direction2011 -
207 is the Peugeot model for the youngest who are looking for performance and sportive drive. The many executions of the print campaign cover different areas (travel, sport, nightlife), and are visually linked by the use of intensive lightwaves.Advertising, Art Direction, Automotive2011 -
Mainly dedicated to a female target, the 2005 Peugeot 1007 launch campaign was
focusing on the sliding doors feature. The campaign shows a fantastic world filled by
funny characters where everething becames easier. Head: Come into a easy world.Advertising, Art Direction, Automotive2011 -
The co-marketing with Freddy sportswear brand has been advertised by an ad hoc
commercial featuring a famous Italian dancer.
The strategic link between Freddy and the new 1007 was based on the freedom of movement, underpinned by the one take execution of the ad.Advertising, Art Direction, Automotive2011 -
Dealer promo to support the Citroen C2 with integrated Alpine audio system.
The advert speaks straight to people who love music and care aboud sound
quality. For this reason the well reconisable equalizer line forming C2 shapes
on its beat was used. This graphic element was applied consistently to create all dealer and POS visibility materials.Advertising, Art Direction, Automotive2011 -
Short TVC for the Ritz mini crackers in sports competition mini-break.
Super: Nothing is so tasty like Ritz.Advertising, Art Direction2011 -
The Ferrarelle typography is well known in Italy, ranked as one of the most
recognised logotypes. Being the official sponsor of the Rome marathon, the
creative idea was to show how strong is the link between the athlete and the
water he drinks. The runner shoes’ string was composed optically to reveal the
famous logo thanks to a visual trick.Advertising, Art Direction, Photo Manipulation2011 -
In the 2009 Rome Marathon edition, Ferrarelle’s presence was marked by several posters placed along the competition’s path.Advertising, Art Direction2011 -
The headline says, Ferrarelle runs with you. The idea was to include a Ferrarelle branded wristband, fit on the bottle as to replace the label, in the runners’ bags.Advertising, Art Direction2011 -
The Red-white-green communication code was carried over in following 2 years for the entire Ferrarelle advertising and sponsorship communication.Advertising, Art Direction, Illustration2011 -
DeCecco is one of the biggest Italian pasta makers, well known for its high wheat quality products. This pasta’s genuine quality and tastiness is conveyed by the tomato can striving for it.Advertising, Art Direction, Photography2011 -
Warner VIllan new cineplex opening at Barilla Center, ParmaAdvertising, Art Direction2011 -
“Pizza lover’s prefered beer” is synthetized in the key visual matching the shapes of the beer bottle and the rolling pin.Advertising, Art Direction, Retouching2011 -
Handmade cigars from the Dominican Republic.Advertising, Art Direction, Branding2011 -
http://www.operasanfrancesco.it/OSF/Advertising, Art Direction2011 -
Premia - Merchandise and PromotionsAdvertising, Art Direction2011
Projects
