Italians feel united under one flag only during the football World Championship.
Based on the fact that Italian team players don’t know the national anthem’s lyrics,
every four years the issue on who really knows the words pops up, on all media.
The idea was to help fans to sing the anthem at the stadium, as to encourage and
support their players before the match.
To do so, a Supporter t-shirt was created: it has the Italian national anthem’s lyrics on the back, that can be read by whom is sitting behind, while shows proudly the hand on the heart on the front, like players do during the anthem.
By revisiting the Italian Republic’s logo, also a logo-brand was developed.
To further spread the “anthem theme” and support the idea, a series of guerilla
videos were shot and placed on the ad-hoc website www.fratelli-italia.com: these
featured common people singing the anthem, with disastrous but yet funny results.
Thanks to the Facebook fan page, people could join the Supporter team via uploading their picture with the t-shirt on. Their contribute was awarded with a stiker in the Team Supporter Album.