Empire index logos
Art Direction, Design, Typography
Empire - Index icons
Italians feel united under one flag only during the football World Championship.
Based on the fact that Italian team players don’t know the national anthem’s lyrics,
every four years the issue on who really knows the words pops up, on all media.
The idea was to help fans to sing the anthem at the stadium, as to encourage and
support their players before the match.
To do so, a Supporter t-shirt was created: it has the Italian national anthem’s lyrics on the back, that can be read by whom is sitting behind, while shows proudly the hand on the heart on the front, like players do during the anthem.
By revisiting the Italian Republic’s logo, also a logo-brand was developed.
To further spread the “anthem theme” and support the idea, a series of guerilla
videos were shot and placed on the ad-hoc website www.fratelli-italia.com: these
featured common people singing the anthem, with disastrous but yet funny results.
Thanks to the Facebook fan page, people could join the Supporter team via uploading their picture with the t-shirt on. Their contribute was awarded with a stiker in the Team Supporter Album.Branding, Product Design, Web Design2011
LogosBranding, Graphic Design2011
Former personal websiteArt Direction, Illustration, Web Design2011
A photobook, published by Capri Ltd, that illustrates the city of Milan today through
its female protagonists. Inspired by the rather more celebrated Girls of Paris, this
photographic essay is part of a four-volume work, also comprising Girls of London,
Girls of Paris and Girls of Moscow, published in London and on sale from November
2010 at Photographers’ Gallery. Each volume opens with a selection of short
stories by young female writers, accompanied by photographs of one hundred girls
immortalised as witnesses of a city in continual flux.Art Direction, Editorial Design, Photography2011