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I’m Alberto Maccari or Mac as friends call me. I’m a photographer and creative director.

I worked in advertising agencies as Art director for TBWA and Havas, to move after ten years and dad of one, in Moscow as head of the design for a couple of lifestyle magazines under the license of the British Bauer Media. I joined then JWT Düsseldorf in 2010 and moved to Munich after two years to lead Triumph intimate apparel creative and communication team.

In 2014 I co-founded Digital Moses in London, a creative content creation boutique that a few years later I brought to Brussels, after having led in Belgium the Proximus and Isobar Dentsu Aegis group design teams in 2018.

As photographer I published the book Girls of Milan, distributed at the Saatchi gallery, The Photographers’ Gallery and recently included in the AIGA selection. Other editorial works of mine have been published in some of the most known art nude magazines like NORMAL, LIONS, INSTITUTE etc.

More advertising and design works can be founded here.