Peugeot 307 payoff "Esprit Libre" stands for breaking conventions. Here dynamically visualised as black ruler of weather forecast, conventional routes and complex city transportation. The format was adapted also for the Peugeot sponsorship to the Roland Garros. In this visual campaign: Peugeot 307 Coupè cabriolet. Weather forecast lines.
Peugeot 307 Station wagon. Roadmap signs.
Peugeot 307 Hatchback. Subway lines.
Right: Peugeot 307 Coupè cabriolet. Australian edition